Marketing Analytics Using AI

Master data-driven marketing with tools like Google Analytics and Tableau. Optimize strategies to boost ROI and campaign performance.

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Lecture: 48 hours

video

Quizzes: 10 min

students

Assignment: 120 min

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Live Online Classes

May-25-1

Time: 5:00 PM - 7:00 PM

Starts From: May 06, 2025

Expect data-driven insights, mastering analytics tools, tracking campaigns, and optimizing performance.

RS 60,000

RS 30,000

3 Months

Enroll Now

Course Overview

This immersive course will transform your marketing efforts with data-driven strategies. Learn to collect, visualize, and analyze marketing data while exploring customer segmentation, campaign optimization, and competitor benchmarking concepts. It is perfect for anyone aiming to make smarter, insight-led decisions.

Course Requirements

A basic understanding of Excel for data collection, analysis, and visualization is required. Familiarity with marketing tools like Google Analytics and Google Optimize is essential for web analytics, A/B testing, and user behavior analysis. Basic programming knowledge in Python or R is necessary for predictive analytics and customer segmentation. Statistical knowledge is beneficial.

  • iconEnglish Proficiency – Mandatory
    Proficiency in spoken English is required for effective participation in class discussions and activities.
  • iconStable Internet Connection
    Required for uninterrupted live classes and access to course materials.
  • iconComputer or Laptop
    Essential for course participation; mobile devices may not support all features.
  • iconMicrophone – mandatory
    For interactive sessions, presentations, and assessments.
  • iconQuiet, Private Space
    A distraction-free environment for focused learning.

Course Outline

Skills Covered

Data Collection

Data Analysis

Data Visualization

Predictive Analytics

Customer Segmentation

A/B Testing

Marketing Metrics Analysis

Statistical Analysis

Reporting

Storytelling

Tools

Excel
Google Analytics
Google Optimize
Tableau
Looker Studio
Power BI
Python/R
A/B Testing Tools

Certificate

Upon successfully completing the course, you will receive a professional certificate, demonstrating your expertise and commitment to learning. Our certificates are trusted by employers and recognized globally, making them a valuable addition to your resume or LinkedIn profile.

certificate

Why Us

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Flexible, Instructor-Led Learning

Study when and where it suits you. Our instructor-guided courses empower you to advance at your own pace, ensuring a seamless fit with your schedule.

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Expert Instructors

Learn directly from industry professionals who bring practical, real-world insights and experience to each course.

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Affordable Education

High-quality, competitively priced courses make it easy to invest in your future without breaking the bank.

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Career-Focused Curriculum

Our courses are designed to match industry demands, equipping you with skills that employers are looking for right now.

Scholarship Opportunity

Empowering Your Learning Journey

Our scholarship program provides financial assistance to deserving students, ensuring that nothing stands between you and your career aspirations.

Benefits

  • Fee Waiver: Covering 100% of course fees.
  • Recognition: Awarded based on merit and need.
  • Full Access: Enjoy all course materials, sessions, and certification.

Eligibility & How to Apply

  • Open to students with demonstrated financial need and academic potential.
  • Simply fill out our scholarship form with your details, including academic achievements, financial information, and supporting documents.

Apply now to unlock your potential. Don’t miss this chance to excel in your chosen field!

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